YOUR NEW FAVOURITE COPYWRITER

I’m a senior copywriter who loves to create beautiful, insightful work for ambitious brands.

I started out at a B2B agency, writing about concrete, haulage and business software. Then I discovered clients in sectors more aligned with my own interests: booze, football and ice cream. I still approach work with the strategic rigour I learned in those early days, combined with cultural sharpness, storytelling flair and a dash of humour (when I can get away with it). 

My career was made in Manchester, particularly at creative agency LOVE, where I was schooled in non-traditional thinking, worked on major campaigns for global brands as a senior writer and then led a brilliant team as copy director. 

I love the zoomed-out, big ideas stage of a project. I relish the nitty-gritty, craft-heavy moments too. I’ve written fame-driving TV ads and knockout headlines, tone of voice guidelines to cut through the noisiest categories, packaging copy that practically puts the bloody thing in the basket for you, and loads more besides.

I take inspiration from my favourite writing: vintage New Yorker stories, jazz liner notes and rap blogs. Now based in London, I work solo and as one half of a creative team with the legendary Ollie Mills. Away from work you’ll find me talking about football, trying to play padel (new obsession), making too many playlists, going outside and staying optimistic.