four rings & three stripes

Unreleased concept.

Audi were about to enter Formula 1 for the very first time. The new team’s official apparel partner simply had to be the brand with the three stripes.

We created a hype-building teaser campaign for Audi F1 x Adidas, fusing the iconic design language of both brands with the drama of motorsport’s elite competition. A countdown to a collab that would take the grid by storm.